The DOM fashion show
On 1 October, Krulli kvartal in Tallinn turned into a real stage for creativity, when Franz Raver presented two new collections at the DOM fashion show - a collection of specially designed uniforms and merch created together with SEB bank, and the Franz Raver signature collection.
The focus was simple but strong: uniforms do not have to be boring.
They can be comfortable and representative - the kind of clothes people actually want to wear at work, on stage, at events and in everyday life.
7 seconds to make a first impression
Research shows that it takes people only seven seconds to form a first impression. Before anyone has managed to say or introduce anything, our brain has already decided whether a person or a brand seems professional and trustworthy, or not.
For Franz Raver, that knowledge is part of every design decision. Uniforms and branded merch are not merely a matter of appearance, but a signal: “We care about the details.” Design creates a feeling, and the feeling creates trust.
SEB x Franz Raver
The collection created together with SEB bank brought to the stage a fresh and bold vision of what a contemporary work uniform can be. The result is comfortable, smart and stylish clothing you would want to wear outside the working day as well.
The SEB and Franz Raver collaboration rests on a similar value: a well-considered solution.
When the cut and the material are right, a garment feels natural and supportive - exactly like a service or a system that works well.
“Our goal was to create uniforms that do not sit unused in the wardrobe, but become part of a person’s everyday life,” says Susanna Peters, designer and founder of Franz Raver. “The way you feel in your clothes directly affects how you present yourself and how you move. A uniform should not restrict; it should support.”
The Franz Raver signature collection -
for every body and every moment
The signature collection, presented in the second part of the evening, focuses even more on freedom of movement and on being kind to the body.
The garments are made to fit different body shapes and heights, bringing out comfort and elegance at the same time.
“We do not expect people to fit the clothes; we make clothes that fit people,” says Peters. “The collection is designed to look representative, comfortable and confident, so that every wearer feels good, in every moment and in every body.”
All products are made in Estonia, using OEKO-TEX 100 certified materials. Fabric offcuts from earlier projects have also been used to reduce the environmental footprint and maximise value.
An evening that marked a new beginning
The DOM fashion show was not just a show, but a meaningful moment, a step forward in a direction where design, comfort and confidence meet.
For Franz Raver, every collection is more than just clothes. It is an invitation to think differently, to see uniforms as an opportunity to tell a story, to bring out professionalism and individuality at the same time. Pictures from the evening can be seen in the gallery and in the video.
Thank you to everyone who was there, cheered us on and helped bring this evening to life.
For us it was a big step forward.
